One Size Fits All? NOT…


EyeFitU is a new fashion portal that opens up a world of fashion for us consumers, solving the eternal problem of the lack of uniformity of sizing in fashion. We all buy online and now the size guessing game is over!


EyeFitU is a smart fashion shopper’s app that finds perfect sizes in seconds. It collects all the clothing from all stores in one place so users can browse and shop in the right size without going to different stores. So it’s a bit like a airline booking website where you have access to all flights without going to each individual airline. As we all know clothing size is a guessing game. This little app have sizing recommendations as a fully integrated feature.

EyeFitU has collaborated with high profile affiliated fashion houses: The app has 45+ online stores and 100s of brands such as Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, Warehouse and River Island (( EyeFitU works with these affiliated brands to match users’ profiles and measurements with the brands size charts so shoppers can be sure of always getting the right fit.

EyeFitU’s back end technology platform matches size charts of each brand to consumers’ measurements, giving size suggestions for many different categories of garments, shoes and accessories. Its sizing engine is a world’s first and it combines statistical data, user body sizes, measures, preferences and feedback with the the sizing of the clothing. The combination of information provided by users, brands/retailers, statistical data and user feedback continuously improves the the algorithm and sizing recommendations.

The result is a better shopping experience for us and finally the confidence knowing that our purchase will fit perfectly. Am loving this!

You can add your own measurements and the app does the rest so finally we can try new shops online also! With m-commerce on the rise EyeFitU aims to match the online fashion shopping experience with that of one in-store, giving sizing recommendations that will let us shop with as much confidence as if we had tried the items on in the changing room.

The EyeFitU platform is the brainchild of Isabelle Ohnemus, EyeFitU’s CEO who has over a decade of investment banking experience. Isabelle is the inspiration and driving force behind EyeFitU having developed the business idea and model herself. The EyeFitU idea was born out of Isabelle’s frustration with the plethora of different sizing options across brands, stores and countries. Her passion is fashion, and she wants to eliminate the frustration of  ill-fitting garments and dealing with lengthy product returns. Isabelle, we thank you!

“Like designers and retailers we want people to focus on the fun of shopping – discover trends, looks and inspiration, instead of being distracted by sizing and return issues, or going back and forth between online shops and fashion apps. At EyeFitU, via the app or the website, users can see clothing available in their size as well as browse and get inspired by a whole world of fashion on one platform.” Isabelle Ohnemus.


Photo by Adriana Tripa

EyeFitU, available today on iOS and Android mobile devices. EyeFitU will save customers a huge amount of time and save retailers millions in the cost of returns, creating a trusted and personal shopping environment that will become indispensable for retailers who want to build loyalty with an excellent user experience.

Links to download the app:




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